Dubai Emirates

References: Video https://www.airliners.net/forum/viewtopic.php?t=977727 https://www.emirates.com/uk/english/experience/cabin-features/economy-class/ https://www.marketing91.com/marketing-mix-of-emirates-airlines/ https://www.dubai-international-airport.com/facilities https://www.cntraveler.com/galleries/2015-12-01/the-10-best-international-airports-readers-choice-awards-2015 https://www.telegraph.co.uk/travel/news/worlds-cheapest-airlines-revealed-and-ryanair-more-expensive-than-emirates/ https://www.emiratesfoundation.ae/ef/ https://www.emirates.com/media-centre/emirates-invites-travellers-to-fly-better https://www.emirates.com/be/english/experience/our-lounges https://articles.marketrealist.com/2014/09/why-social-and-demographic-factors-influence-air-travel-demand/ https://www.emirates.com/english/before-you-fly/travel/travelling-with-children.aspx Click to access annual_report_2018.pdf https://www.etihad.com/en-us/about-us/etihad-news/archive/2018/etihad-reduces-losses-in-2017/ https://www.emirates.com/media-centre/emirates-group-announces-2017-18-results https://www.qatarairways.com/content/dam/documents/annual-reports/2018/19630-Annual-Report-2018-EN-Digital https://www.mbaskool.com/brandguide/airlines/534-emirates.html https://businessteacher.org.uk/swot/emirates.php https://www.expo2020dubai.com/en

“To frequent business travelers seeking to fly experience with high comfort and convenience, Emirates is the perfect luxurious airline because it provides non-stop flights, quality service, and modern entertainment system.” Regarding this positioning statement, it is clear that the main target of Emirates is frequent business travelers, which is also the most profitable segments of … More Emirates Positioning Statement

Strength Firstly Emirates holds a great part in having a huge brand recognition as well as reputation. Different factors which contribute towards the strengths of Emirates are; The Location is key as Emirates Hub in Dubai is centrally located within the industry and has the vast majority of the world’s population just within eight-hours of … More SWOT ANALYSIS

Improvements of last blog Last week, in the blog we included information regarding the passenger market share, Revenue per Kilometre and the Average Seat per Kilometre and comparing three airlines in the same region. We noticed that the information lacked statistics to gain a clear understanding on how Emirates, Qatar airways, and Etihad is doing. … More Improvements in research

This blog post sets out a competitive research plan for Emirates Airlines by analysing benchmark KPI’s appropriate to the airline industry. This plan is quantitative and based on secondary data obtained from FlightGlobal’s yearly studies such as World Airline Rankings and Top 100 Airlines by Traffic. Secondary research can sometimes have some disadvantages such as reliability and relevance but in … More Competitive research plan

A company’s marketing environment affects its ability to not only build and maintain successful relationships with present customers, but also to develop new target customers. The marketing environment contains two parts: Microenvironment and Macro environment, including demographic, economic, natural, technological, political and cultural. This blog will have an insight of how demographic environment impacts on … More Meet Generation Z: The Newest Target of Emirates

Marketing Add – Emirates Emirates’ advertisement campaign is looking to target a wide range of potential travelers. Emirates’ final product is a combination of a multitude of different services and offers all with the aim of making the clients feel as comfortable and satisfied as possible.   The ultimate emirates experience is conveyed through the excellent … More The World on your Doorstep

Emirates Airlines’ marketing mix is one of the airline’s key marketing strengths, they have numerous advantages in all four Ps.  Looking at the product, Emirates has a fleet of 256 wide-body aircrafts including Boeing’s and Airbus’s. These are spacious, large planes and while they are greatly suited for long couriers, they could invest in smaller planes for shorter … More Travel in style for less

Emirates Dubai, one of the biggest airlines in the world, therefore very well-known. Finding the mission, vision, and values driving Emirates forward, wasn’t difficult to find. Emirates bases a large part of their success on their commitment to “safeguarding all customers, staff and assets against acts of unlawful interference through continuous review, training and education. To … More Don’t just Fly, Fly Better